Generally, brand refers to the trade mark used to distinguish the goods and services among the consumers. The business group sells their services or goods under the specified name or brand that is called trade mark. Thus, the brand is registered in order to avoid the duplication or use the same mark by others. In view of this, the brand registration referred to as trademark registration.
Brand equity measures the value of brand to the trademark owner. The brand name is used interchangeably with brand to indicate written or spoken linguistic elements of the brand. Brand name is a type of trademark that identifies the brand owner as the commercial source of services or products. The brand owner may seek to protect the proprietary rights in relation to a brand name through trademark registration.
Brand Registration services
We are a leading law firm in India, which provides intellectual property rights services to our global clients at affordable price meeting their client’s requirements and expectations completely. We have expertise and experience in providing the registration, protection & enforcement services in the field of Intellectual Property Rights (IPR) like Trade Mark, Brand Name, Business Name, Logo, Patent, Label, Copyright and Design etc.
We work closely with our clients to advice on clearance and availability of brand names, designs, logos, and trademarks. Our highly skilled and experienced brand team carries out extensive searches to clear brands for use. Our highly skilled and experienced attorneys advise clients, from large brand-owners and young start-up companies, on all aspects of brand clearance, trademark registration and enforcement of trademark rights.
The Brands can be registered in the following forms:
- The verbal brand – A denomination, a slogan, written with Standard characters.
- The figurative brand – A graphic element that does not contain ciphers or letters.
- The combined brand � A written denomination with a special graphics and /or in colors or a denomination accompanied by a graphic element.
- The three-dimensional brand – The brand made up of the form of the product or any other three-dimensional specific sign that allows the identification of a product or service.